A multidisciplinary artist who merges art, contemporary technologies, and the humanities with the aim of expanding and redefining the expressive languages and imaginaries of artificial intelligence. A self-taught creative with significant experience in music, fashion, design, and corporate storytelling, he has since focused his research on the creation of new cognitive, perceptual, and sensory dimensions for those who experience his work.
He collaborates with Tornabuoni Arte with the sculpture Pezzi di Pace, commissioned by the Roberto Casamonti Collection with a catalog published by Forma Edizioni. The gallery has included the work in its selected anthology of modern and contemporary art for 2024, exhibiting it at its venues and at the Artissima, Artefiera, and MiArt fairs.
An innovator in the field of Digital Humanities, his work Dante il Poeta Eterno has been acquired into Harvard University’s Digital Collection. The VRHD (Virtual Reality Hypnosis Distraction) version has been integrated into the neuroscientific research program of IRCCS Casa Sollievo della Sofferenza as a non-pharmacological cyber-therapy.
Based in Florence, his studio operates as a Benefit Corporation, developing original models of societal, cultural, and environmental impact. A speaker at universities and research centers, the essay Italo Globali (Lupetti, 2014) recognized him among the leading Italian innovators on the international scene.
He has exhibited commissioned works at the French Academy in Rome – Academy Gallery, Opera di Santa Croce - Palazzo Strozzi in Florence - Grand Palais and Louvre in Paris - The Italian Cultural Institute in New York - Matera European Capital of Culture 2019 - Miami Art Basel - Palazzo Reale Milano - Mies van der Rohe Pavilion in Barcelona - the Triennale di Milano - Whitechapel Gallery in London.
His works generate unprecedented expressive modalities in a continuous flow of visual culture, artistic experimentation, and humanistic research.
Photography by Julian Hargreaves
DJ and music producer (1982/2000) Undiscovered Recordings Ltd. London). Founded start-up SKYBAR wireless lifestyle support, first MMS messaging APP (Nokia 2001). Artistic director and creator of the LUISAVIAROMA concept, created the trend of in-store art experiences combined with communication and e-commerce (2002/2015). He created digital content for the Japanese telephone company NTT DoCoMo (2010). He was a member of the scientific committee of Fondazione Matera Capitale della Cultura Europea 2019 and Fondazione Venezia Museo Multimediale M9. He curated the exhibition "Planet EXPO 2015 know, taste, enjoy" for the Milan Triennale. An expert in expressive avant-garde and emerging languages, he collaborates with international brands, developing unconventional art projects. He has done interdisciplinary projects with Andrea Bocelli, Mira Calix, Coro del Maggio Musicale Fiorentino, Stefano Mancuso, James Mollison, Francesco Morace, Morgan, Alessandro Preziosi, Beatrice Venezi, and Luca Zingaretti.
LECTURES
Ca' Foscari Venezia - Central Saint Martins London - Domus Academy Milano - Ecal Ecole Cantonale d'Art de Lausanne - Eni Scuola Rome - Future Concept Lab Milano - Grand Palais Paris - IED Barcellona - Istituto Marangoni Milano - La Sapienza Roma - NABA Milano - Palazzo Reale Milano - Polimoda Firenze - Stanford University - Università IUAV Venezia - University of the Arts London - Yacademy Bologna - YPO Presidents Organization
COMMISSIONs
Adidas Originals - Albereta Relais & Chateaux - Alberta Ferretti - Alcantara - Aldo Coppola - Alfa Romeo - AMGMercedes - Audemars Piguet - Audi - Banca Intesa San Paolo - Bellavista Franciacorta - Blauer - Breil - Bulgari - Bulgari Resorts - Calvin Klein Collection - Cibus Parma - CocaCola - CoinExcelsior - 10 Corso Como - Comune di Firenze - Comune di Milano - Comune di Roma - CP Company - Diesel - Diptyque Paris - Dolce & Gabbana - Dr.Vranjes Firenze - Eastpak - Egea Music - Electric House Saudi Arabia - Emilio Pucci - ENI - EXPO Milano - Ferragamo - Ferrari Maranello - Fiat - Four Seasons - Giorgio Armani - Giuseppe Zanotti - Gruppo 24 Ore - Havaianas - Interflora - IQOS - Italian Independent - Kerastase - l'Oreal - Lacoste - Lega Serie A - Levis - Lexus - Luisaviaroma - Lungarno Collection - Luxottica - Maison&Objet Paris - Marchesi Antinori - MasterCard - MCM Hong Kong - Missoni - Mondadori - Napapijri - Nivea - Nokia - NTT Docomo Japan - Officina Profumo Santa Maria Novella Firenze - Palazzo Vecchio Firenze - Panerai - Parmigiani Fleurier - Pirelli - Pisa Orologeria - Poste Italiane - Puma - RAI - Rocco Forte Collection - Rolex - Samsonite - Samsung - Selfridges - Starwood - Sketch Gallery Londra - Swarovski - Targetti Sankey - Technogym - Tempio di Adriano Roma - Tim - Tod’s - Tommy Hilfiger - TOY2R Hong Kong - Transitions - Trussardi - Undiscovered Recordings Ltd. London - Villeroy & Boch - Viktor & Rolf - Yacht Club Costa Smeralda - Yoox